Florida Gov. Ron De Santis (R) launched a brand new marketing campaign on Monday impressed by “Top Gun” that managed to encourage some top-notch mockery on Twitter.

The advert ― which known as “High Gov” (get it?) — encompasses a tough-talking DeSantis specializing in the difficulty he apparently thinks is probably the most urgent factor for voters: company media.

“Good morning, girls and gents, that is your governor talking. At present’s coaching evolution — dogfighting, taking up the company media,” DeSantis mentioned whereas carrying a Tom Cruise-style leather-based jacket.

He then discusses how folks ought to cope with these dreaded journalists who hold asking questions he doesn’t need to reply.

“The principles of engagement are as follows. No. 1: Don’t hearth until fired upon, however after they hearth, you hearth again with overwhelming power. … No. 2: By no means, ever again down from a battle. … No. 3: Don’t settle for their narrative.”

All through, the advert options clips of him refusing to reply media questions ― as if this had been a optimistic factor.

Though the advert has earned greater than 1 million views because the governor’s spouse, Casey DeSantis, first posted it, it additionally attracted a number of snark.

Some, like CTV anchor Ian White, puzzled whether or not his priorities is perhaps misplaced …

… or whether or not it was truly supposed for Florida voters, particularly since DeSantis is taken into account a doable 2024 presidential candidate.

One individual cleverly articulated the final social media response to the video in solely six phrases.

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